StoryBrand Workshop

Clarify Your Message So Customers Listen

Payment Options:

• Pay up front: $4,500
• 6 months: $865/mo
• 12 months: $469/mo
• 18 months: $338/mo
• 24 months: $281/mo

Timeline For Completion:

One intensive day (6-8 hours) completing your entire StoryBrand framework, plus one week for refinement and final deliverables.

What's Included:

Complete StoryBrand Framework Development:

• Full-day intensive workshop (6-8 hours) conducted virtually or in-person where we build your complete StoryBrand BrandScript
• Collaborative development of all seven StoryBrand framework elements: identification of your customer as the hero, clear articulation of what they want, definition of the villain (external problem), understanding of internal frustration, philosophical wrong that must be righted, positioning your company as the guide with empathy and authority, presentation of your simple plan, clear calls to action, vision of success they achieve, and stakes showing cost of inaction
• One-liner development that clearly communicates what you do in one sentence prospects immediately understand
• Website wireframe showing how StoryBrand messaging flows through your homepage
• Key messaging document with your complete BrandScript, headline options, subheadline options, call-to-action buttons, and value propositions
• Email scripts for common scenarios using StoryBrand messaging
• Elevator pitch refined using the StoryBrand formula
• Social media bio optimization
• One week of refinement after workshop with email support for questions and messaging tweaks

The Strategic Process:

Pre-Workshop Preparation: Before workshop day, we send you preparation materials helping you think about your customer, their problems, and your solutions. This ensures we maximize workshop productivity.

Workshop Day - Part 1 (3-4 hours): We begin by deeply understanding your customer as the hero of the story. Who are they? What do they want? What's the one thing they desire that your business helps them achieve? Then we identify the villain—the external problem standing in their way. We articulate the internal frustration this problem causes (how it makes them feel). Finally, we establish the philosophical problem—why this situation is just plain wrong and shouldn't exist.

Workshop Day - Part 2 (3-4 hours): We position your company as the guide by demonstrating empathy (we understand their problem) and authority (we have expertise to solve it). We create your simple 3-step plan showing customers how easy it is to work with you. We define clear direct calls-to-action (schedule consultation, get quote) and transitional calls-to-action (download guide, watch video). We paint the vision of success—how life improves after working with you. We establish stakes showing cost of failure to act. Finally, we craft your one-liner and begin website wireframe.

Post-Workshop Week: We compile everything from the workshop into your comprehensive messaging document. You receive your complete BrandScript, one-liner options, headline/subheadline variations, website wireframe, email scripts, and elevator pitch. You have one week to review, ask questions, and request refinements via email. We finalize all messaging ensuring you're completely confident in your new clarity.

The Problems You're Facing:

The Visible External Problem:

Your marketing message is confusing—prospects visit your website, read your materials, or hear your pitch and don't understand what you actually do or why they should care. You're trying to say everything, which means you're saying nothing clearly. Your website talks about your company history, your process, your team, your values—everything except what the customer actually wants and how you help them get it. Prospects leave confused, and confused customers never buy.

How This Makes You Feel (Internal Problem):

You feel frustrated explaining your business repeatedly because your marketing doesn't do it for you. Embarrassed when prospects ask "so what exactly do you do?" after consuming your marketing materials. Overwhelmed trying to communicate everything about your business instead of the one thing that matters most. Defeated watching prospects choose competitors with clearer, simpler messages even though you're better. Anxious that you're losing business simply because people don't understand your value.

The Philosophical Problem - Why This Is Wrong:

Excellent businesses with superior solutions shouldn't lose to inferior competitors with clearer messages. The best provider should win, not the best communicator. Small businesses deserve proven frameworks that clarify messaging—they shouldn't need marketing degrees or copywriting expertise to explain what they do. Clarity should be accessible to every business owner, not reserved for those who figured out messaging through years of expensive trial and error.

Your Future After This Service - The Transformation:

Crystal-Clear Message That Cuts Through Noise:

Your message will be immediately clear—prospects understand what you do, what problem you solve, and why they should choose you within seconds of encountering your marketing. Stop confusing prospects with complicated explanations. Start with clarity that makes buying decisions obvious.

Consistent Messaging Across All Channels:

Your StoryBrand framework becomes the foundation for everything—website copy, social media posts, sales conversations, email marketing, advertising, proposals, presentations. Every communication uses the same clear, compelling message. Stop reinventing your pitch every time. Start with systematic messaging that works everywhere.

Marketing That Actually Converts:

Clear messaging dramatically improves conversion rates. When prospects immediately understand your value, they take action. Your website converts more visitors. Your sales conversations close faster. Your advertising performs better. All because clarity removes the friction preventing prospects from buying.

Confidence In Every Communication:

Stop second-guessing your message. Know exactly what to say in every situation because your StoryBrand framework provides the proven structure. Sales calls, website updates, social posts, networking events—you have clarity and confidence because you know your message works.

Foundation For All Future Marketing:

Everything you build from this point forward—websites, videos, advertising, content—starts with your StoryBrand foundation. This isn't a one-time exercise. This is the messaging framework your business uses for years, ensuring consistency and clarity as you grow.

This Service Is Best For:

Businesses struggling with unclear messaging that confuses prospects and kills conversions. Perfect if you find yourself constantly explaining what you do, if your website doesn't clearly communicate your value, if prospects don't understand why they should choose you over competitors, or if you're starting marketing efforts and need clear foundation. Ideal for businesses launching new websites and needing clear messaging before design begins, companies rebranding and wanting to clarify positioning, established businesses whose message became complicated over time, or any business owner who knows their message is confusing but doesn't know how to fix it. This is Phase 1 foundation work—the absolute starting point that makes everything else work better because clarity is the prerequisite for all effective marketing.