Video Sales Letter (VSL)

Pre-Sell Your Value Before Prospects Contact You

Payment Options:

• Pay up front: $2,999
• 6 months: $577/mo
• 12 months: $312/mo
• 18 months: $225/mo
• 24 months: $187/mo

Timeline For Completion:

4-6 weeks from kickoff to final delivery. Week 1: 60-minute scripting session. Week 2: Script finalization. Week 3: Filming preparation and scheduling. Week 3-4: Filming session (30-60 minutes of your time). Weeks 4-5: Professional editing with review. Week 6: Final delivery in all four formats.

What's Included:

Complete Video Sales Letter Package:

• One complete 3-5 minute professional Video Sales Letter that pre-sells your value
• Strategic script development using StoryBrand messaging framework covering: your customer's problems (external, internal, philosophical), your unique solution and differentiation, your authority and credibility, clear and compelling call-to-action
• 60-minute collaborative scripting session where we develop your narrative together
• Professional filming session at our Lakeville studio OR at your location OR complete filming guidance if you're recording yourself
• Teleprompter-formatted script so you can read naturally while filming
• Professional editing with graphics, music, and your branding integrated throughout
• Delivery in FOUR formats (4 total video files): 16:9 landscape for website and YouTube, 9:16 vertical for Instagram Stories and TikTok, 1:1 square for social media feeds, 4:5 portrait for feed optimization
• One revision round for script and one revision round for edited video
• Hosting guidance and deployment strategy
• Option to add Rob Satrom as on-camera spokesperson for additional $1,500

The Strategic Process:

Week 1 - Scripting Session: We conduct comprehensive 60-minute session developing your VSL narrative using proven StoryBrand framework. We identify your ideal customer's pain points (what keeps them up at night), clarify what makes your solution unique and better, establish your credibility through experience and results, and craft compelling call-to-action driving next steps. This isn't generic "tell us about your business"—we're strategically constructing sales argument that pre-sells your value before prospects ever contact you.

Week 2 - Script Finalization: We write your complete script incorporating everything from our session. You receive teleprompter-formatted script showing exactly what you'll say on camera with natural phrasing and strategic emphasis. We revise based on your feedback until script perfectly captures your voice, message, and value proposition. Script must be perfect before filming begins.

Week 3 - Filming Preparation: We schedule your filming session and provide complete setup guidance. If filming at our Lakeville studio, we handle all equipment, lighting, and teleprompter operation. If filming at your location, we provide equipment list and setup instructions. If you're self-recording, we send detailed filming best practices ensuring quality results. You practice script and prepare for efficient filming session.

Filming Day (Week 3-4): Recording session takes 30-60 minutes of your time. At our studio, we operate teleprompter, manage cameras and lighting, coach your delivery for natural authentic performance, and ensure we capture great footage with multiple takes until you're comfortable. You read from teleprompter so delivery is smooth and professional without memorization.

Weeks 4-5 - Professional Editing: We add custom graphics reinforcing key points, integrate your branding consistently throughout, select appropriate music bed enhancing engagement, add captions for accessibility and silent viewing, and create polished final video that looks professional and compelling. You receive rough cut for feedback before final delivery.

Week 6 - Final Delivery: You receive all four video format variations (16:9, 9:16, 1:1, 4:5) ready for deployment across all platforms. We provide implementation guidance on where and how to use each format for maximum impact—website homepage, email follow-up, sales process, social media, and advertising.

The Problems You're Facing:

The Visible External Problem:

You have no systematic way to sell your value before prospects contact you. You're stuck explaining the same benefits, process, and differentiation in every single sales conversation, burning hours delivering identical presentations. Prospects don't research thoroughly before calling, leading to unqualified leads who don't understand your worth or value. You waste countless hours on sales calls with people who should have disqualified themselves if they'd understood your offering and pricing. Your close rate suffers because prospects never fully grasp what makes you different and better than cheaper alternatives.

How This Makes You Feel (Internal Problem):

You feel exhausted from delivering the same sales presentation repeatedly, frustrated that prospects don't arrive educated about your value, and defeated when they choose cheaper competitors who are clearly worse. You're annoyed that you must personally explain basics in every conversation instead of discussing project specifics with qualified buyers who already understand your differentiation. You resent that your expertise and differentiation remain invisible until you personally explain them, one prospect at a time, in repetitive conversations that consume your limited time.

The Philosophical Problem - Why This Is Wrong:

Excellent value should be obvious and self-evident to prospects researching solutions. Superior providers shouldn't waste hours repeatedly explaining their worth to every prospect when strategic video can pre-sell for them automatically. Business owners deserve scalable sales systems where their message works 24/7 without requiring their personal time for every repetitive explanation. Prospects deserve the ability to educate themselves and make informed decisions before spending anyone's time on calls. Marketing should work while you sleep, not require your personal involvement for every sale.

Your Future After This Service - The Transformation:

Value That Sells Itself Automatically:

Prospects watch your VSL before contacting you and arrive already understanding your differentiation, believing in your value, and ready to move forward. Stop explaining the same things repeatedly in every conversation—let video do the heavy lifting of education and value communication while you sleep. Your sales message now scales infinitely without your time investment.

Pre-Sold Prospects Calling Ready To Buy:

When prospects finally contact you, they've already consumed your complete sales message and qualified themselves as serious buyers who value what you offer. Close rates jump from 20-30% to 60-70%+ because you're only talking to people who already want to work with you and understand why you're worth your pricing. Stop wasting time on tire-kickers and price shoppers.

Scalable Sales Presentation Working 24/7:

Your sales message now works around the clock without your involvement. Whether one prospect or one hundred visit your site simultaneously, they all receive the same compelling presentation automatically. Your message scales infinitely while your time investment remains fixed at the one-time creation cost. Finally escape the trap of trading time for sales results.

Higher-Quality Leads Self-Selecting:

Price shoppers and bargain hunters self-select out after watching your VSL and realizing you're not the cheapest option, while quality prospects who value expertise and are willing to pay for it self-select in and contact you ready to engage. You finally attract the ideal clients you actually want to work with rather than wasting time on prospects who'll never value your services appropriately.

Positioning As Premium Provider:

Professional video immediately positions you above competitors using amateur DIY approaches or nothing at all. Prospects perceive you as established, successful, and worth premium pricing based on presentation quality alone before ever reading your content or hearing your pitch. Professional VSL signals you're the premium choice.

This Service Is Best For:

Businesses that need to scale their sales presentation beyond personal delivery and stop explaining the same value proposition in every conversation. Perfect if you're explaining the same things repeatedly in every sales call burning hours daily, if prospects don't understand your value before contacting you leading to low close rates, if you want to pre-sell before meetings and consultations so conversations start with qualified buyers, or if you need to improve close rates by ensuring only qualified prospects who understand and value your offering reach you. Ideal for businesses with strong differentiation that prospects don't naturally discover without explanation, companies competing against cheaper alternatives and needing to justify premium pricing before conversations begin, or service providers whose value becomes apparent only after lengthy explanation that you're tired of delivering repeatedly. This is Phase 2 sales machine work—creating the video asset that closes deals while you sleep, pre-qualifies prospects before they waste anyone's time, and scales your sales message infinitely without scaling your time investment in repetitive explanations.