Core Selling Videos

Explain Every Service Professionally and Systematically

Payment Options:

• Pay up front: $4,999
• 6 months: $960/mo
• 12 months: $521/mo
• 18 months: $376/mo
• 24 months: $312/mo

Timeline For Completion:

6-8 weeks from kickoff to final delivery. Week 1: Strategy session determining which five videos deliver maximum impact. Week 2: Script development for all five videos. Week 3: Script revisions and filming preparation. Week 4: Filming day (approximately 3-4 hours to film all five videos). Weeks 5-7: Professional editing with review cycles. Week 8: Final delivery of all 20 video files with implementation guidance.

What's Included:

Complete Core Service Video Library:

• Five professionally scripted and edited videos (each 2-4 minutes long) covering your core services and differentiators
• TWENTY total video files delivered: Each video delivered in FOUR formats (5 videos × 4 formats = 20 files): 16:9 landscape for website and YouTube, 9:16 vertical for Instagram Stories and TikTok, 1:1 square for social media feeds, 4:5 portrait for feed optimization
• Strategic script development for all five videos using StoryBrand messaging framework
• Topics typically include: company overview and unique approach, 3-4 key services or differentiators, your process or methodology, what makes you different from competitors
• Teleprompter-formatted scripts you can read naturally while filming
• Professional filming guidance and setup instructions for self-recording OR studio filming session at our Lakeville location
• Professional editing with graphics, music, captions, and your branding integrated throughout all videos
• One revision round per video (5 revision opportunities total)
• Complete filming happens in ONE efficient session (approximately 3-4 hours total)
• Implementation guidance on where to deploy each video strategically
• Vimeo hosting if needed for easy video management

The Strategic Process:

Week 1 - Strategic Video Selection: We conduct comprehensive strategy session determining which five videos deliver maximum impact for your specific business and sales process. We identify gaps in your current sales approach, analyze which services need detailed explanation, determine which differentiators prospects consistently miss, and plan the strategic sequence prospects should consume these videos in. This session ensures we're creating the RIGHT five videos that work as system, not just five random videos that might or might not address your actual needs.

Week 2 - Comprehensive Script Development: We write complete scripts for all five videos simultaneously (not one at a time) and send them as complete package for your review. You'll see how they work together as cohesive system, how they build on each other strategically, and how they guide prospects through understanding your complete value proposition step by step. Each script is formatted for teleprompter delivery with natural conversational phrasing and strategic talking points that sound like you, not like corporate marketing.

Week 3 - Script Refinement and Filming Preparation: We implement your feedback across all five scripts, finalize messaging ensuring everything is perfect, and prepare for efficient filming day. We send filming guidance if you're self-recording or schedule your studio session at our Lakeville location if you prefer professional filming support with our team operating equipment and coaching your delivery.

Week 4 - Efficient Filming Day: We capture all five videos in one strategic 3-4 hour session. Whether at our studio or with you self-recording, you'll film all five videos back-to-back for maximum efficiency. This means one day of preparation, one day of filming, and you're completely done. Professional teleprompter operation if filmed at our studio, multiple takes for each video ensuring great performance, and coaching on delivery and presence throughout the session so you look natural and confident on camera.

Weeks 5-7 - Professional Editing and Review: Each video receives custom graphics highlighting key points, professional music beds enhancing engagement without distraction, complete branding integration with your colors and logos consistently throughout, captions for accessibility and silent viewing, and polished transitions and effects making everything look professional. You receive all five videos for review simultaneously and can request revisions across all of them.

Week 8 - Final Delivery and Implementation: We deliver all 20 video files (5 videos × 4 formats) organized by format and ready for immediate deployment. You receive detailed implementation guidance explaining where each video should live on your website, how to use them in email follow-up sequences, when to send them in your sales process, and how to leverage them in social media and advertising for maximum impact and ROI.

The Problems You're Facing:

The Visible External Problem:

You lack professional video content explaining your core services, process, and differentiation in ways prospects can consume on their schedule. Prospects can't understand your offerings without time-consuming personal meetings or lengthy phone calls where you repeat the same explanations endlessly. Your website has text descriptions but no compelling video that brings your services to life and makes them tangible. Competitors with video presence look more established and professional while you're stuck with static text. You can't scale your sales presentation because it requires you personally delivering the same explanation repeatedly, limiting your growth to your available time.

How This Makes You Feel (Internal Problem):

You feel trapped in endless cycle of sales conversations explaining basics that prospects should already understand if they'd done any research. Frustrated that prospects don't research before meetings, forcing you to start from absolute zero every single time. Resentful that your time is consumed educating tire-kickers rather than closing serious buyers who are ready to move forward. Defeated knowing excellent video would solve this problem but lacking the time, skill, and budget to create it yourself. Embarrassed by your amateur or nonexistent video presence compared to polished competitors who've invested in professional content.

The Philosophical Problem - Why This Is Wrong:

Business owners deserve scalable sales systems where excellent work speaks for itself without requiring constant personal explanation of basics. You shouldn't have to personally deliver the same presentation 500 times when video can deliver it better, more consistently, and infinitely without additional time investment. Small businesses deserve enterprise-level marketing tools—budget constraints shouldn't determine whether your expertise gets documented and showcased professionally. Prospects deserve the ability to educate themselves on their schedule rather than being forced into meetings just to understand basic information about your services.

Your Future After This Service - The Transformation:

Scalable Service Explanations Working 24/7:

Your sales presentation now works around the clock without you. Each service is explained professionally in video format that prospects can consume on-demand whenever they want. Whether talking to one prospect or one hundred simultaneously, they all receive the same compelling, professional presentation of your services automatically. Your expertise finally scales beyond your personal hours and calendar limitations.

Educated Prospects Before First Contact:

Prospects watch your core selling videos, understand your services deeply, grasp your differentiation clearly, and arrive at conversations already educated about what you do and why you're different. Stop starting from zero in every sales meeting explaining basics. Begin conversations with informed prospects ready to discuss specific project details and move forward quickly because the education phase already happened through video.

Dramatically Higher Close Rates:

When prospects contact you after consuming your video library, they're pre-sold on your approach and self-qualified as serious buyers who understand and value what you offer. Close rates jump from 20-30% to 60%+ because you're only talking to people who already understand what you do, why you're different, and why you're worth your pricing. Stop wasting time on prospects who don't value your services.

Multiply Effectiveness Without Multiplying Time:

Your expertise finally scales beyond your personal hours. Create the explanation once, deliver it infinitely to unlimited prospects. Instead of explaining Service A to one prospect while three others wait confused, all four prospects consume professional Service A video simultaneously while you focus on high-value activities like closing deals and serving clients rather than delivering repetitive basic explanations.

Professional Positioning Through Quality:

Five professional service videos immediately position you as established, successful, and sophisticated compared to competitors with no video or amateur attempts that look terrible. Prospects perceive you as the obvious choice based on presentation quality alone before even evaluating your actual services. Professional video signals you're the premium option worth premium pricing.

Multiple Uses Across All Marketing:

These videos don't just live on your website gathering dust. Deploy them strategically in email follow-up sequences nurturing leads, social media content building awareness, paid advertising campaigns driving traffic, sales presentations closing deals, email signatures creating impressions, and proposal decks differentiating you. One investment creates assets working across unlimited marketing applications.

This Service Is Best For:

Businesses needing comprehensive video library explaining multiple services or differentiators that prospects consistently fail to understand without personal explanation. Perfect if you have several services requiring detailed explanation beyond what text can convey, if you want prospects educated before they contact you so conversations are efficient, if you need scalable sales presentations that don't require your personal time for every prospect, or if you're losing deals because prospects don't understand your full value proposition before making decisions. Ideal for companies whose differentiation becomes clear after explanation but remains invisible without it, businesses tired of starting every sales conversation from absolute zero, or service providers whose expertise spans multiple offerings that prospects struggle to understand from text alone. This is Phase 2 sales machine work—building the video library that systematically converts prospects by pre-selling your value across every service you offer, scaling your sales message infinitely, and positioning you as the professional established choice through video quality that competitors with no video or amateur content simply cannot match.