FeedbackwrenchRob Satrom Authority Videos
Establish Unquestionable Expertise With Professional Authority Content
Payment Options:
Pay up front: $4,999
6 months: $960/mo
12 months: $521/mo
18 months: $376/mo
24 months: $312/mo
Timeline For Completion:
8-10 weeks from kickoff to final delivery of all 20 video files. Week 1: Strategy session identifying your five most important authority topics. Weeks 2-3: Complete script development for all five videos. Week 4: Script revisions and filming preparation. Week 5: Rob films all five videos in one intensive studio session. Weeks 6-9: Professional editing with review cycles. Week 10: Final delivery of all 20 video files with implementation strategy for maximum authority impact.
What's Included:
Complete Authority-Building Video Package:
Five longer-form authority-building videos (each 3-5 minutes) with professional spokesperson Rob Satrom establishing your expertise and positioning you as the category leader
TWENTY total video files delivered: Each video in FOUR formats (5 videos × 4 formats = 20 files): 16:9 landscape for YouTube and website, 9:16 vertical for Instagram Reels and TikTok, 1:1 square for social feeds, 4:5 portrait for Instagram feed optimization
Comprehensive script development covering your methodology, approach, expertise, and differentiators with depth that educates prospects and pre-sells your value
Professional filming in our studio with proper lighting, sound, and production quality matching enterprise-level marketing
Professional editing with graphics, music, your branding integrated throughout, and polish positioning you as the premium choice
One revision round per video (5 total revision opportunities) ensuring final product perfectly represents your expertise
Implementation strategy for maximum authority impact across website, YouTube, social media, and advertising
These are deeper-dive videos that educate prospects and build unquestionable authority, not quick social clips. Perfect for pre-selling your value through education, justifying premium pricing with demonstrated expertise, creating YouTube authority content, or positioning as the category expert whose methodology prospects want to follow.
The Strategic Process:
Week 1 - Authority Topic Strategy Session: We identify your five most important authority topics that position you as THE expert. Typically this includes: your unique methodology or framework that separates you from competitors, common mistakes in your industry that prospects should avoid, how to choose the right provider with criteria that favor your approach, what sets you apart from competitors in ways prospects actually care about, and your process or approach that demonstrates systematic excellence. These topics aren't sales pitches—they're educational content demonstrating expertise that pre-sells your value by making your superior approach obvious before prospects ever contact competitors.
Weeks 2-3 - Comprehensive Script Development: We write all five complete scripts (typically 600-900 words each or 3-5 minutes of video content) tailored to your business and target audience. These aren't surface-level content—they go deep, explaining your methodology thoroughly, exposing industry problems prospects don't know exist, and demonstrating the level of thought and expertise you bring. Scripts balance education with strategic positioning, teaching prospects genuinely valuable information while subtly highlighting why your approach is superior. You receive all scripts for thorough review ensuring messaging perfectly represents your expertise and positioning before any filming begins.
Week 4 - Script Refinement and Filming Preparation: We implement your feedback across all five scripts, refine messaging until it's exactly right, and prepare for Rob's filming session. Rob studies your business deeply, understands your methodology and differentiators, and internalizes the content so delivery is natural and authoritative rather than reading stiffly. His preparation ensures authentic delivery that builds credibility.
Week 5 - Professional Studio Filming: Rob films all five authority videos in one intensive professional studio session. Professional lighting setup, multi-camera angles for dynamic editing, high-quality audio recording, and teleprompter operation for smooth delivery ensure enterprise-level production quality. Rob's extensive on-camera experience and authentic delivery style make complex topics accessible and compelling. His professional presence elevates your authority positioning dramatically compared to amateur owner-recorded content.
Weeks 6-9 - Professional Post-Production and Review: Each video receives professional editing with custom graphics reinforcing key concepts visually, professional music enhancing engagement without overwhelming message, complete branding integration with your colors and logo, B-roll footage where appropriate for visual interest, and polished production that positions you as the premium choice. You review each video individually and can request revisions ensuring perfect alignment with your authority positioning and brand standards before final delivery.
Week 10 - Final Delivery and Authority Implementation Strategy: All 20 video files delivered (5 videos × 4 formats each) organized and ready for deployment. We provide comprehensive implementation strategy including: YouTube optimization guidance for each video with titles, descriptions, and tags maximizing search visibility; website integration recommendations showing where each authority video should live for maximum impact; social media deployment strategy for sharing authority content without overwhelming feeds; and advertising applications using authority content to pre-qualify and educate prospects before they contact you, dramatically improving lead quality and sales conversion.
The Problems You're Facing:
The Visible External Problem:
You need longer-form authority content establishing you as THE expert in your market, but creating it yourself is impossible—you lack video confidence for 3-5 minute presentations, professional production capabilities required for credible authority content, or simply the time to script, film, and edit comprehensive videos that actually build authority rather than looking amateur. Meanwhile, prospects research extensively before buying, consuming educational content from providers who demonstrate expertise through professional video. You're invisible in this critical research phase where buying decisions actually get made. Prospects watch polished competitor videos explaining methodologies and approaches while you have nothing, making competitors appear more established and authoritative by default.
How This Makes You Feel (Internal Problem):
You feel inadequate watching polished competitor videos that build obvious authority while you have nothing comparable to show prospects. Overwhelmed by production complexity—professional authority video requires comprehensive scripting explaining complex concepts, confident on-camera delivery for several minutes, expert editing with graphics and polish, all far beyond your capabilities or available time. Frustrated that your deep expertise and superior methodology isn't translating to compelling video content that pre-sells your value to prospects before they ever contact competitors. Anxious that prospects perceive you as less established or less expert simply because you lack the authority content competitors produce, even though your actual expertise may be superior.
The Philosophical Problem - Why This Is Wrong:
Expertise deserves expert presentation—deep knowledge and superior methodologies shouldn't stay hidden because video production is intimidating or camera confidence is lacking. The best service providers with the most sophisticated approaches should be able to demonstrate authority through professional video, not just whoever can afford expensive video production or happens to be naturally comfortable on camera. Small businesses deserve enterprise-level marketing tools without enterprise budgets. Premium positioning requires premium presentation, but small businesses need affordable access to professional authority video that establishes unquestionable expertise without requiring owners to become videographers or on-camera talent themselves.
Your Future After This Service - The Transformation:
Authority Through Professional Video:
Position yourself as THE expert through longer-form video content that prospects consume before ever contacting competitors, pre-selling your expertise and approach. Five authority videos systematically educate prospects on your methodology, expose common industry mistakes, explain how to choose providers intelligently, showcase what sets you apart, and detail your unique process or framework. Prospects who watch your authority content arrive pre-sold on your expertise, understanding your differentiation, and ready to buy—not to be convinced. Sales conversations become dramatically easier because your authority is obvious before conversations even begin.
Pre-Sell Your Value Before Sales Conversations:
Authority videos do the heavy educational lifting before any sales conversation begins, explaining why your approach is superior and why prospects should choose you. Prospects who consume your authority content understand your methodology deeply, recognize the sophistication of your approach, appreciate the expertise you bring, and arrive at sales conversations already convinced of your value rather than needing to be sold. Command premium pricing without resistance because your authority and differentiation are obvious before pricing discussions start.
Perfect YouTube Authority Content:
These 3-5 minute videos are ideal length and format for YouTube where prospects search for educational content about your services. Each video targets search queries prospects actually use, building your YouTube presence systematically and capturing prospects through educational content that ranks in search results. YouTube authority compounds over time—videos published today generate leads for years as prospects discover them through search, unlike paid advertising that stops generating leads the moment you stop paying.
Enterprise-Level Positioning on Small Business Budget:
Professional spokesperson, studio filming, and expert editing create marketing materials matching or exceeding what larger competitors with bigger budgets produce—but at small business pricing accessible to businesses at every stage. Level the playing field with video production quality that positions you as the premium established choice regardless of actual business size. Prospects can't tell if you're a solo operator or established firm when video quality matches enterprise standards.
Become the Recognized Category Leader:
Five authority videos establish you as the recognized expert whose expertise is obvious and unquestionable before any conversations begin. Stop competing on price against providers who haven't educated prospects on what actually matters. Win on demonstrated authority that prospects can't find elsewhere in your market. Make buying decisions obvious—you're clearly the expert with superior methodology and approach, making you worth premium investment compared to alternatives who can't demonstrate equivalent expertise.
This Service Is Best For:
Businesses needing to establish unquestionable authority and expertise through professional longer-form video content. Perfect if you want to pre-sell prospects through education before sales conversations making closing easier, if you need to justify premium pricing with demonstrated expertise that's obvious to prospects, if you want longer-form content for YouTube authority building and search visibility, or if you're positioning as the category expert with unique methodology rather than just another interchangeable service provider. Ideal for service businesses where expertise and methodology matter significantly—accounting, legal, consulting, complex home services, construction management, financial planning—anywhere prospects need confidence in provider expertise and where demonstrating sophisticated approach influences buying decisions favorably. This is Phase 4 authority work—making sales dramatically easier by arriving pre-sold through educational content, commanding premium pricing through demonstrated expertise that justifies higher investment, and building the authority video library that establishes you as THE obvious expert in your market that prospects actively seek out rather than shopping for lowest price among equivalent alternatives.