Facebook & Instagram Ads Setup

Systematic Social Media Advertising That Actually Generates Leads

Payment Options:

• Pay up front: $2,999
• 6 months: $577/mo
• 12 months: $312/mo
• 18 months: $225/mo
• 24 months: $187/mo

Timeline For Completion:

2 weeks setup, then 90 days active management. Week 1: Strategy session covering target audience, creative strategy, and lead generation goals. Week 2: Complete campaign setup including pixel installation, audience creation, ad creative development (24 image variations plus 8 copy variations), and conversion tracking. Week 3: Campaign launch with retargeting setup. Weeks 4-14: Active 90-day management with bi-weekly optimizations and monthly strategy calls.

What's Included:

Complete Meta Advertising Setup & 90-Day Management:

• Complete Meta (Facebook and Instagram) advertising account setup with professional campaign structure
• Facebook pixel installation and configuration tracking all website visitors for retargeting
• Primary lead generation campaign setup targeting cold audiences
• Retargeting campaign setup following up with website visitors who didn't convert initially
• Eight versions of ad headings tested to find what resonates with your audience
• Eight versions of ad text tested for maximum engagement and conversion
• Eight versions of calls-to-action tested driving prospects to take next steps
• Eight image concepts created with three sets of each (24 total image variations) ensuring visual variety and testing
• All messaging and creative variations used for bi-weekly adjustments during management period
• Calendar booking automation setup (requires separate $99/month CRM and texting service) enabling prospects to book appointments directly from ads
• Conversion tracking and analytics setup measuring leads, cost per lead, and ROI
• 90-day active management with bi-weekly optimizations testing audiences, adjusting budgets, and refining creative
• Six improvement and monitoring cycles with bi-weekly video reports showing what's working and what changes we're making
• Three monthly strategy meetings reviewing performance and planning next optimization phase
• Performance dashboards and real-time reporting access

Typical ad spend: $20-400/day paid separately by you directly to Meta advertising platform. After 90-day management, you can continue management at $750/month or manage campaigns yourself.

The Problems You're Facing:

The Visible External Problem:

You're invisible on social media where prospects spend hours daily researching and making buying decisions. You either have no Facebook/Instagram advertising presence, or you tried running ads yourself with terrible results—spending money without generating quality leads, getting clicks but no conversions, or reaching wrong audiences entirely.

How This Makes You Feel (Internal Problem):

Frustrated watching competitors dominate Facebook and Instagram while you stay invisible or waste budget ineffectively. Overwhelmed by Meta's complexity—pixel setup, audience targeting, creative testing, conversion optimization. Defeated knowing social advertising could work but lacking expertise to make it profitable. Anxious about wasting marketing budget on ads that don't generate real business.

The Philosophical Problem - Why This Is Wrong:

Quality businesses deserve social media visibility without requiring internal advertising expertise. The best service providers should reach prospects on platforms they use daily, not just whoever understands Meta's technical advertising system. Small businesses need profitable social advertising without agency retainers or getting exploited.

Your Future After This Service - The Transformation:

Visible Where Prospects Spend Time:

Reach prospects on Facebook and Instagram where they spend hours daily consuming content and researching solutions. Your ads appear in their feeds building awareness, generating leads, and staying top-of-mind throughout their buying journey.

Sophisticated Retargeting System:

Most prospects don't convert on first exposure. Facebook pixel tracks website visitors, enabling retargeting ads that follow up with prospects who showed interest but didn't convert initially. Stay in front of prospects until they're ready to buy.

Systematic Creative Testing:

24 image variations and 8 copy variations ensure we find what resonates with your specific audience. No guessing—systematic testing identifies winning creative combinations, then we scale what works during 90-day management period.

Direct Appointment Booking:

Calendar automation (requires separate CRM subscription) enables prospects to book appointments directly from ads, reducing friction between interest and conversion. Capture leads immediately while interest is highest.

This Service Is Best For:

Businesses ready for systematic social media advertising generating consistent leads. Perfect if you're invisible on platforms where prospects spend hours daily, if you tried Facebook ads before with poor results, if you want retargeting following up with website visitors, or if you need professional advertising setup without ongoing expensive agency retainers. This is Phase 2 sales machine work—building social advertising that generates awareness and captures leads from prospects researching solutions on platforms they trust.