Email Marketing Sequence

Automated Nurture System Converting Prospects Over Time

Payment Options:

• Pay up front: $1,499
• 6 months: $288/mo
• 12 months: $156/mo
• 18 months: $113/mo
• 24 months: $94/mo

Timeline For Completion:

3-4 weeks from kickoff to live automation. Week 1: Strategy session defining your nurture sequence goals, audience segments, and key messages for each email. Week 2: We write all 5-7 emails and send for your review. Week 3: Email revisions based on your feedback. Week 4: We set up automation in your CRM, configure triggers, and test the complete sequence. You'll receive training on managing and monitoring the sequence.

What's Included:

Complete Automated Email Nurture System:

• Strategic planning session defining sequence goals, audience segments, and key messages ensuring emails serve specific purpose moving prospects toward buying decision
• Five to seven emails written with conversion-focused copywriting addressing objections, building trust, demonstrating expertise, and maintaining engagement throughout nurture period
• Emails structured using StoryBrand messaging framework for maximum resonance—consistent positioning as the guide, addressing three-level problems, and moving prospects toward solution
• Automation setup in your CRM so sequences send automatically when triggered by specific actions (form submission, download, inquiry, etc.)—no manual sending required
• A/B testing recommendations for optimizing open rates and click-through rates over time as you gather performance data
• Performance tracking setup measuring open rates, click-through rates, and conversions so you know what's working and can optimize accordingly
• Training on managing and monitoring the sequence, making updates as needed, and understanding performance metrics

Most prospects need 7-12 touchpoints before buying—this sequence provides those touchpoints automatically without your manual involvement, nurturing leads until they're ready to convert.

The Problems You're Facing:

The Visible External Problem:

You have no automated email nurture system—prospects who aren't ready to buy immediately disappear forever instead of being systematically educated and followed up until they're ready. Most buying decisions take time and require multiple touchpoints, but you're only getting one shot at conversion before prospects vanish because you have no systematic way to stay connected.

How This Makes You Feel (Internal Problem):

Frustrated watching prospects go cold after initial contact with no systematic way to maintain relationship. Helpless knowing most people need 7-12 touchpoints before buying but you can't maintain that contact manually at scale. Defeated that you can't nurture leads effectively—either they buy immediately or they're lost because you lack time for consistent manual follow-up with every prospect.

The Philosophical Problem - Why This Is Wrong:

Timing shouldn't determine business success—prospects who need your services but aren't ready today deserve systematic nurturing until the right moment arrives. Quality businesses shouldn't lose opportunities simply because buying decisions take time. Automated nurture should be accessible to small businesses without requiring marketing automation expertise or expensive platforms.

Your Future After This Service - The Transformation:

Automated Nurture At Scale:

Stay connected with prospects who aren't ready to buy immediately through systematic email sequences that educate, build trust, and maintain top-of-mind awareness. No manual effort required—automation handles all follow-up consistently while you focus on serving ready-to-buy prospects and running operations.

Provide The 7-12 Touchpoints Buyers Need:

Research shows most prospects need 7-12 touchpoints before buying, but manual follow-up makes this impossible at scale. Automated sequences provide those touchpoints systematically, staying connected until prospects are ready to convert without overwhelming your time with manual emails.

Convert Prospects Over Time:

Many prospects aren't ready today but will be ready in weeks or months. Email sequences keep you top-of-mind throughout their consideration period, ensuring you're remembered when buying decisions happen rather than forgotten because you only contacted them once.

StoryBrand Messaging Consistency:

Every email maintains your StoryBrand positioning—consistent guide role, addressing real problems, demonstrating understanding, and moving prospects toward solution. Systematic messaging builds trust through consistency rather than scattered random emails with inconsistent positioning.

This Service Is Best For:

Businesses with longer sales cycles or prospects who need education before buying. Perfect if prospects go cold after initial contact without systematic follow-up, if you want to stay top-of-mind systematically until prospects are ready to buy, if you need to nurture leads at scale without manual effort, or if you recognize most prospects need time and multiple touchpoints before buying decisions. This is Phase 2 sales machine work—automating the follow-up that converts prospects over time rather than losing them when they're not ready to buy immediately during initial contact.