
Gary Keller's agent business Bible + the brutal truth about what happens when you don't follow it.
This Deep Dive reveals the models that create millionaire agents AND the $2M mistake of making great income but building zero wealth.
The 60/20/20 Budget Model is THE FOUNDATION:
- 60% Operating Expenses
- 20% Lead Generation (never cut this)
- 20% PROFIT (invest it, don't spend it)
Learn the complete system:
✅ Economic Model (money flow at every stage)
✅ Lead Generation Model (predictable deal flow)
✅ Budget Model (profit discipline)
✅ Organizational Model (team structure)
PLUS real-world confession: "I made $300K-$400K/year from 2004-2008 and saved $0. If I'd kept 20% profit, I'd have $2M+ in wealth today."
Perfect for:
✅ Agents earning $50K-$500K who want to scale
✅ Solo agents ready to build teams
✅ Anyone serious about becoming a MILLIONAIRE agent (net worth, not just income)
Filtered through 28 years spanning mortgage lending, title company ownership, brokerage, and investing.
49 pages of proven frameworks + expensive lessons learned + your roadmap to millionaire status.