
Gary Keller's proven wealth-building system — PLUS the $3.55M lesson about what happens when you understand the system but don't follow it.
This isn't just a book summary. It's 25 essential questions about building real estate wealth, filtered through 28 years of experience across mortgage lending, title company ownership, brokerage, and investing.
What You'll Learn:
- Keller's Think-Buy-Own framework for systematic wealth building
- The "Buy a Million, Own a Million, Receive a Million" models with specific timelines
- Why criteria beats instinct (and the written criteria that guide every purchase)
- The mathematical reality of building $1M+ net worth in 10-15 years
- Cash flow metrics that actually matter: DSCR, Cash-on-Cash, LTV
- The daily practices millionaire investors follow
The Honest Truth:
I read this book in 2005, understood it completely, and still failed because I didn't follow Keller's most important principle: HOLD your cash-flowing properties for decades. I sold my Mt. Laurel duplex and DC 4-unit for short-term profits. Those two properties would be worth $3.55 million today.
This Deep Dive gives you Keller's proven models AND the brutal lessons from someone who learned the hard way.
45 pages of actionable wisdom. Don't repeat my mistakes.
— Damon Redmond
Morehouse College '96 | 28 Years in Real Estate | DamoNotes Publishing